Using Shared Technology to Accelerate Speed
International Retail Chain
Quality, quantity and selection are critical factors for retail success. Consumers want options — the more there is to browse, the more they’ll find to buy. But a big inventory can’t sacrifice efficiency. Balancing promotions with real-time pricing and availability is tough on its own. Doing it with several partners — marketers, merchants, agencies and management — hurts speed and agility.
This global retailer’s product lines grew exponentially with its rise to the top of the industry. But its marketing team still relied on spreadsheets and email to organize inventory. They risked losing control of tracking what customers could buy.